Real Estate Is Voted the Best Long-Term Investment 12 Years in a Row

by Melanie Gundersheim

In a recent Gallup poll, Americans once again ranked real estate as the best long-term investment—marking the 12th consecutive year it has held the top spot, surpassing options like gold, stocks, savings accounts, and even cryptocurrency

Why Does Real Estate Keep Winning?

  1. Wealth-Building Through Homeownership
    Owning a home enables individuals to build equity over time—equity that renters never accrue. This dynamic plays a major role in long-term wealth accumulation 

  2. Perceived Stability
    Compared to the volatility often seen in stock prices or gold valuations, real estate is viewed as a steadier asset. Many homeowners associate it with security and tangible growth 

  3. Leverage and Tax Benefits
    Real estate uniquely allows buyers to leverage a small down payment (often 20%) into a much larger asset and enjoy tax benefits like depreciation and mortgage interest deductions 



Holding Perspective: Sentiment vs. Returns

It's important to note that public sentiment doesn’t always match actual returns:

  • A recent MarketWatch analysis highlights that while real estate is the public favorite, stocks have historically delivered higher long-term gains—about 10% annually versus 4–8% for real estate 

  • Real estate’s appeal often peaks when prices are high and wanes during downturns, revealing a behavioral bias in investment choices



Alternatives in the Real Estate Space: REITs

If you’re interested in real estate’s benefits without the hassle of managing physical properties, Real Estate Investment Trusts (REITs) are worth considering:

  • They combine real estate exposure with the liquidity of stocks.

  • According to Nareit, REITs have delivered an average annual return of ~9.5% over the past 25 years—outpacing the S&P 500’s ~7.5%

  • REITs often pay higher dividends (~4%) and are accessible through ETFs and brokerage accounts.



Final Takeaways

  • Real estate’s 12‑year reign in Gallup’s rankings reflects enduring sentiment: Americans view it as the most dependable long-term investment 

  • In reality, stocks alone have generally outperformed housing in returns—but real estate brings stability, equity growth, tax perks, and tangible assets.

  • For a balanced approach, consider:

    • Owning property for long-term wealth and diversification.

    • Adding REITs if you prefer liquidity and simplicity.

    • Including stocks and bonds to capture strong growth trends over time.



💡 Bottom Line

While public sentiment favors real estate for its security and building equity, savvy investors should balance their portfolios with other asset classes like equities and REITs. This multi-pronged strategy can help optimize growth, income, and risk over the long run.



Would you like a deep dive into how each of these asset classes—homes, REITs, stocks—fit into a personalized long-term investment plan? Just let me know!

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